Advertising and promotion management / John R. Rossiter, Larry Percy
Language: eng.Country: US - United States of America.Publication: New York [etc.] : McGraw-Hill , cop. 1987Description: XIX, 649 p. : il. ; 22 cmISBN: 0-07-100278-2.Series: McGraw-Hill series in marketingSubject - Topical Name: Propaganda | Promoção de saldosItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Monografia | Biblioteca NOVA FCT Sala verde/Piso 1 | Não Ficção | HF5821.ROS FCT 31097 (Browse shelf(Opens below)) | 1 | Available | 0007000 |
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