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Advertising and promotion management

Rossiter, John R.
Advertising and promotion management / John R. Rossiter, Larry Percy. - New York [etc.] : McGraw-Hill , cop. 1987 . - XIX, 649 p. : il. ; 22 cm. - (McGraw-Hill series in marketing)

ISBN 0-07-100278-2

Propaganda
Promoção de saldos

LCC HF5821

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