Research methods and data analysis for business decisions [Documento eletrónico] : a primer using SPSS / by James E. Sallis ... [et al.]
Language: eng.Country: Switzerland, Swiss Confederation.Publication: Cham : Springer International Publishing, 2021Description: XI, 258 p. : il.ISBN: 978-3-030-84421-9.Series: Classroom companion : businessSubject - Topical Name: Statistics | Executives -- Training of | Sampling (Statistics) | Quantitative research | Social sciences -- Statistical methods | Statistics -- Computer programs Online Resources:Click here to access onlineItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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E-Books | Biblioteca NOVA FCT Online | Não Ficção | QA276.SPR FCT (Browse shelf(Opens below)) | 1 | Available | 97030 |
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
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