Normal view MARC view ISBD view

Research methods and data analysis for business decisions : a primer using SPSS [Documento eletrónico] / by James E. Sallis ... [et al.]. - Cham : Springer International Publishing , 2021 . - XI, 258 p. : il.. - (Classroom companion) : business This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Clicar aqui para aceder a um recurso externo


ISBN 978-3-030-84421-9

Statistics 
Executives
Sampling (Statistics)
Quantitative research
Social sciences
Statistics

LCC QA276-280