Marketing research / David A. Aaker, V. Kumar, George S. Day
Language: eng.Country: US - United States of America.Edition Statement: 9th edPublication: Hoboken, US : John Wiley & Sons, cop. 2007Description: XVII, 774 p. : il. ; 26 cmISBN: 0-470-05076-4.Subject - Topical Name: Investigação em marketingItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Monografia | Biblioteca NOVA FCT Sala verde/Piso 1 | Não Ficção | HF5415.2.AAK FCT 65773 (Browse shelf(Opens below)) | 1 | Available | 0049246 |
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HF5415.153.MAN FCT 34777 Managing product development | HF5415.153.ULW FCT 65771 What customers want, using outcome-driven innovation to create breaktrough products and services | HF5415.157.ATK FCT 34907 Linking quality to profits, quality-based cost management | HF5415.2.AAK FCT 65773 Marketing research | HF5415.2.BLA FCT 37618 State of the art marketing research | HF5415.2.CHU FCT 38440 Marketing research, methodological foundations | HF5415.3.BLA FCT 38435 Contemporary cases in consumer behavior |
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