Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 9th ed. - Hoboken, US : John Wiley & Sons , cop. 2007 . - XVII, 774 p. : il. ; 26 cm.
ISBN 0-470-05076-4
Investigação em marketing
LCC HF5415.2
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 9th ed. - Hoboken, US : John Wiley & Sons , cop. 2007 . - XVII, 774 p. : il. ; 26 cm.
ISBN 0-470-05076-4
Investigação em marketing
LCC HF5415.2