Data mining techniques : for marketing, sales, and customer support / Michael J. A. Berry, Gordon Linoff
Language: eng.Country: US - United States of America.Publication: New York [etc.] : John Wiley & Sons, Inc., cop. 1997Description: X, 454 p. : il. ; 24 cmISBN: 0-471-17980-9.Subject - Topical Name: Marketing, Processamento de dados | Negócios, Processamento de dados| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Monografia | Biblioteca NOVA FCT Sala verde/Piso 1 | Não Ficção | HF5415.BER FCT 34179 (Browse shelf(Opens below)) | 1 | Available | 0006887 |
Browsing Biblioteca NOVA FCT shelves, Shelving location: Sala verde/Piso 1, Collection: Não Ficção Close shelf browser (Hides shelf browser)
| HF5415.ASS FCT 47248 Marketing | HF5415.AUB FCT 17014 Quality management in financial services | HF5415.BAK FCT 34660 Desktop direct marketing, how to use up-to-the-minute technologies to find and reach new customers | HF5415.BER FCT 34179 Data mining techniques, for marketing, sales, and customer support | HF5415.BER FCT 34432 Data mining techniques, for marketing, sales, and customer support | HF5415.BOO FCT 38438 Contempory marketing 1999 | HF5415.BOV FCT 23519 International edition marketing |
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