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Data mining techniques, for marketing, sales, and customer support

Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer support / Michael J. A. Berry, Gordon Linoff. - New York [etc.] : John Wiley & Sons, Inc. , cop. 1997 . - X, 454 p. : il. ; 24 cm.

ISBN 0-471-17980-9

Marketing
Negócios

LCC HF5415

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