Advertising and promotion management / John R. Rossiter, Larry Percy
Language: eng.Country: US - United States of America.Publication: New York [etc.] : McGraw-Hill , cop. 1987Description: XIX, 649 p. : il. ; 22 cmISBN: 0-07-100278-2.Series: McGraw-Hill series in marketingSubject - Topical Name: Propaganda | Promoção de saldos| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Monografia | Biblioteca NOVA FCT Sala verde/Piso 1 | Não Ficção | HF5821.ROS FCT 31097 (Browse shelf(Opens below)) | 1 | Available | 0007000 |
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| HF5718.5.HAN FCT 33706 Handbook for writing proposals | HF5736.MAD FCT 73639 Negociar com sucesso, estratégias e tácticas de 'ganhar-ganhar' | HF5736.SAF FCT 35018 Electronic document imaging systems, design, evaluation, and implementation | HF5821.ROS FCT 31097 Advertising and promotion management | HF6146.ELL FCT 27913 Marketing on the internet, multimedia strategies for the World Wide Web | HF6648.8.FUR FCT 47151 The psychology of behaviour at work, the individual in the organization | HF6693.VIL FCT 13467 Álgebra financeira |
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