000 00747nam a2200265 4500
001 48294
010 _a978-0-470-02862-9
_bbrochado
_d€ 45,15
090 _a48294
100 _a20080505d2007 k||y0pory50 ba
101 0 _aeng
102 _aGB
200 1 _aService management and marketing
_ecustomer management in service competition
_fChristian Gronroos
205 _a3rd ed
210 _aWest Sussex
_cJohn Wiley & Sons
_dcop. 2007
215 _aX, 483 p.
_cil.
_d24 cm
310 _aAdquirido CDB
606 _aIndústria de serviços
_xMarketing
606 _aServiço ao cliente
680 _aHD9980.5
700 1 _aGronroos
_bChristian
801 0 _gRPC
_aPT
942 _2lcc
_cA
_n0