000 00653nam a2200241 4500
001 34573
010 _a0-07-008865-9
_bbrochado
_dEsc 3 100$
090 _a34573
100 _a20020731d1985 k||y0pory50 ba
101 0 _aeng
102 _aUS
200 1 _aMarketing management
_ea strategic planning approach
_fVictor P. Buell
210 _aNew York [etc.]
_cMcGraw-Hill Book Company
_dcop. 1985
215 _aXXI, 682 p.
_d25 cm
225 2 _aMcGraw-Hill Series in Marketing
606 _aMarketing
680 _aHF5415
700 _aBuell
_bVictor P.
801 0 _gRPC
_aPT
942 _2lcc
_cA
_n0