Results
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Data mining techniques : for marketing, sales, and customer support / Michael J. A. Berry, Gordon Linoff Publication: New York : John Wiley & Sons, cop. 1997Description: X, 454 p. :
il. ;
24 cmAvailability: Items available for loan: Call number: HF5415.BER FCT 34432 (1).
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Data mining techniques : for marketing, sales, and customer support / Michael J. A. Berry, Gordon Linoff Publication: New York [etc.] : John Wiley & Sons, Inc., cop. 1997Description: X, 454 p. :
il. ;
24 cmAvailability: Items available for loan: Call number: HF5415.BER FCT 34179 (1).
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Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers / Sunny Baker, Kim Baker Publication: New York [etc.] : McGraw-Hill, Inc., cop. 1995Description: XIX, 391 p. :
il. ;
24 cmAvailability: Items available for loan: Call number: HF5415.BAK FCT 34660 (1).
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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon S. Linnoff Publication: New York [etc.] : John Wiley & Sons, cop. 2000Description: XVIII, 494 p. :
il. ;
24 cmAvailability: Items available for loan: Call number: QA76.76.BER FCT 46905 (1).
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