Catálogo bibliográfico FCT/UNL

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State of the art marketing research / A. B. Blankenship, George Edward BreenPublication: Chicago : American Marketing Association, [s.d.]Description: XI, 579 p. ; 24 cmAvailability: Items available for loan: Call number: HF5415.2.BLA FCT 37618 (1).

Marketing research : methodological foundations / Gilbert A. Churchill Jr.Publication: Fort Worth, US [etc.] : Harcourt Brace College Publishers, cop. 1999Description: XXVII, 1017 p. : il. ; 28 cmAvailability: Items available for loan: Call number: HF5415.2.CHU FCT 38440 (1).

Marketing research / David A. Aaker, V. Kumar, George S. DayPublication: Hoboken, US : John Wiley & Sons, cop. 2007Description: XVII, 774 p. : il. ; 26 cmAvailability: Items available for loan: Call number: HF5415.2.AAK FCT 65773 (1).

Customer behavior : consumer behavior and beyond / Jagdish N. Sheth, Banwari Mittal, Bruce I. NewmanPublication: Fort Worth, US [etc.] : The Dryden Press, cop. 1999Description: XXXII, 799 p. : il. ; 30 cmAvailability: Items available for loan: Call number: HF5415.3.SHE FCT 38557 (1).

Advances in advertising research [Documento electrónico] : the changing roles of advertising / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, IVPublication: Wiesbaden : Springer Fachmedien Wiesbaden, Springer Gabler, 2013Description: XII, 407 p. : il.Availability:

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