TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry, co-aut.
TI  - Advertising and promotion management
T2  - McGraw-Hill series in marketing
SN  - 0-07-100278-2
PY  - 1987///
CY  - New York [etc.]
PB  - McGraw-Hill 
KW  - Propaganda
KW  - Promoção de saldos
KW  - HF5821
ER  -