State of the art marketing research / A. B. Blankenship, George Edward Breen
Language: eng.Country: US - United States of America.Publication: Chicago : American Marketing Association, [s.d.]Description: XI, 579 p. ; 24 cmSubject - Topical Name: Investigação em marketing| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Monografia | Biblioteca NOVA FCT Sala verde/Piso 1 | Não Ficção | HF5415.2.BLA FCT 37618 (Browse shelf(Opens below)) | 1 | Available | 0006869 |
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| HF5415.153.ULW FCT 65771 What customers want, using outcome-driven innovation to create breaktrough products and services | HF5415.157.ATK FCT 34907 Linking quality to profits, quality-based cost management | HF5415.2.AAK FCT 65773 Marketing research | HF5415.2.BLA FCT 37618 State of the art marketing research | HF5415.2.CHU FCT 38440 Marketing research, methodological foundations | HF5415.3.BLA FCT 38435 Contemporary cases in consumer behavior | HF5415.3.SAN FCT 54802 A nova sociedade de consumo |
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