| 000 -Record Label |
|---|
| fixed length control field |
04270nam 2200301| 4500 |
| 005 - Identificador da versão |
|---|
| control field |
20220107150121.0 |
| 010 ## - ISBN - International Standard Book Number |
|---|
| Número (ISBN) |
978-3-319-32185-1 |
| Modalidade de aquisição e/ou preço |
compra |
| 100 ## - Entrada principal |
|---|
| Dados gerais de processamento |
20190128d2016 k||y0pory50 ba |
| 101 ## - Língua do documento |
|---|
| Língua do texto, banda sonora, etc. |
eng |
| 102 ## - País da publicação |
|---|
| País de publicação |
Switzerland, Swiss Confederation |
| 200 ## - Título |
|---|
| Título próprio |
Business statistics for competitive advantage with Excel 2016 |
| Indicação geral da natureza do documento |
Documento eletrónico |
| Informação de outro título |
basics, model building, simulation and cases |
| Primeira menção de responsabilidade |
Cynthia Fraser |
| 210 ## - Local de edição |
|---|
| Lugar da edição, distribuição, etc. |
Cham |
| Nome do editor, distribuidor, etc. |
Springer International Publishing |
| Data da publicação, distribuição, etc. |
2016 |
| 215 ## - Descrição física (Vol.pg.fl.tm.fsc) |
|---|
| Descrição física |
XIV, 475 p. |
| Outras indicações físicas |
il. |
| 300 ## - Notas gerais |
|---|
| Texto da nota |
Colocação: Online |
| 303 ## - Notas Informação descritiva |
|---|
| Texto da nota |
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios, and managers need to understand how to use statistics to create such advantages. Statistics, from basic to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasizes communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response. ·
|
| 606 ## - Nome comum como assunto |
|---|
| Koha Internal code |
3627 |
| Elemento de entrada |
Estatística |
| 606 ## - Nome comum como assunto |
|---|
| Koha Internal code |
210 |
| Elemento de entrada |
Gestão |
| 606 ## - Nome comum como assunto |
|---|
| Koha Internal code |
17871 |
| Elemento de entrada |
Estudos de mercado |
| 680 ## - Classificação Biblioteca Congresso |
|---|
| Notação |
QA276 |
| 700 ## - Autor (resp. principal) |
|---|
| Palavra de ordem |
Fraser |
| Outra parte do nome |
Cynthia |
| Koha Internal Code |
33287 |
| 801 ## - Fonte de origem |
|---|
| Regras de catalogação |
RPC |
| País |
Portugal |
| 856 ## - URL Endereço WEB |
|---|
| URL |
https://doi.org/10.1007/978-3-319-32185-1 |
| 942 ## - Elementos de entrada adicionados (Koha) |
|---|
| Fonte da classificação ou esquema de estante |
|
| Tipo de item no Koha |
E-Books |
| Suprimido |
0 |
