MARC details
| 000 -Record Label |
|---|
| fixed length control field |
03236nam a22002895i 4500 |
| 005 - Identificador da versão |
|---|
| control field |
20210312170528.0 |
| 010 ## - ISBN - International Standard Book Number |
|---|
| Número (ISBN) |
978-0-387-74403-2 |
| Modalidade de aquisição e/ou preço |
compra |
| 100 ## - Entrada principal |
|---|
| Dados gerais de processamento |
20150401d2009 k||y0pory50 ba |
| 101 ## - Língua do documento |
|---|
| Língua do texto, banda sonora, etc. |
eng |
| 102 ## - País da publicação |
|---|
| País de publicação |
US - United States of America |
| 200 ## - Título |
|---|
| Título próprio |
Business statistics for competitive advantage with Excel 2007 |
| Indicação geral da natureza do documento |
Documento electrónico |
| Informação de outro título |
basics, model building, and cases |
| Primeira menção de responsabilidade |
Cynthia Fraser |
| 210 ## - Local de edição |
|---|
| Lugar da edição, distribuição, etc. |
New York |
| Nome do editor, distribuidor, etc. |
Springer |
| Data da publicação, distribuição, etc. |
2009 |
| 215 ## - Descrição física (Vol.pg.fl.tm.fsc) |
|---|
| Descrição física |
XVIII, 410 p. |
| 300 ## - Notas gerais |
|---|
| Texto da nota |
Colocação: Online |
| 303 ## - Notas Informação descritiva |
|---|
| Texto da nota |
This text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2007 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints. Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2007 with time-saving shortcuts expected in the business world. PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Monte Carlo simulation is introduced early, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response, and a chapter on logit regression models introduces models of market share or proportions. Cynthia Fraser received her Ph.D. from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches Quantitative Analysis I and II. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, and Journal of Applied Social Psychology. |
| 606 ## - Nome comum como assunto |
|---|
| Koha Internal code |
35267 |
| Elemento de entrada |
Tomada de decisão |
| Subdivisão de assunto |
Modelos matemáticos |
| 606 ## - Nome comum como assunto |
|---|
| Koha Internal code |
1379 |
| Elemento de entrada |
Estatística matemática |
| 606 ## - Nome comum como assunto |
|---|
| Koha Internal code |
47721 |
| Elemento de entrada |
Microsoft Excel (Ficheiro de computador) |
| 680 ## - Classificação Biblioteca Congresso |
|---|
| Notação |
HD30.23 |
| 700 ## - Autor (resp. principal) |
|---|
| Koha Internal Code |
33287 |
| Palavra de ordem |
Fraser |
| Outra parte do nome |
Cynthia |
| 801 ## - Fonte de origem |
|---|
| País |
Portugal |
| Regras de catalogação |
RPC |
| 856 ## - URL Endereço WEB |
|---|
| URL |
http://dx.doi.org/10.1007/978-0-387-74403-2 |
| 942 ## - Elementos de entrada adicionados (Koha) |
|---|
| Fonte da classificação ou esquema de estante |
Library of Congress Classification |
| Tipo de item no Koha |
E-Books |
| Suprimido |
0 |
