Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. - London : McGraw-Hill , cop. 1983 . - XVIII, 698 p. : il. ; 24 cm.
ISBN 0-07-034745-X
Marketing
LCC HF5415
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. - London : McGraw-Hill , cop. 1983 . - XVIII, 698 p. : il. ; 24 cm.
ISBN 0-07-034745-X
Marketing
LCC HF5415