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Mercator XXI, teoria e prática do marketing

Mercator XXI : teoria e prática do marketing / Denis Lindon ... [et al.]. - 10ª ed. - Lisboa : Dom Quixote , cop. 1999 . - 701 p. : il. ; 26 cm + 1 DVD-ROM. - (Gestão & inovação) . Ciências de Gestão

ISBN 972-20-2744-1

Marketing

LCC HF5415

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