Buell, Victor P.
Marketing management : a strategic planning approach / Victor P. Buell. - New York [etc.] : McGraw-Hill Book Company , cop. 1985 . - XXI, 682 p. ; 25 cm. - (McGraw-Hill Series in Marketing)
ISBN 0-07-008865-9
Marketing
LCC HF5415
Marketing management : a strategic planning approach / Victor P. Buell. - New York [etc.] : McGraw-Hill Book Company , cop. 1985 . - XXI, 682 p. ; 25 cm. - (McGraw-Hill Series in Marketing)
ISBN 0-07-008865-9
Marketing
LCC HF5415
