Kotler, Philip
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, US : Prentice Hall , cop. 1996 . - VII, 632 p. : il. ; 25 cm.
ISBN 0-13-232547-0
Organizações sem fins lucrativos
LCC HF5415
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, US : Prentice Hall , cop. 1996 . - VII, 632 p. : il. ; 25 cm.
ISBN 0-13-232547-0
Organizações sem fins lucrativos
LCC HF5415
