Customer behavior, consumer behavior and beyond
Sheth, Jagdish N.
Customer behavior : consumer behavior and beyond / Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman. - Fort Worth, US [etc.] : The Dryden Press , cop. 1999 . - XXXII, 799 p. : il. ; 30 cm. - (The Dryden press series in marketing)
ISBN 0-03-098016-X
Comportamento do consumidor
Investigação em marketing
LCC HF5415.3
Customer behavior : consumer behavior and beyond / Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman. - Fort Worth, US [etc.] : The Dryden Press , cop. 1999 . - XXXII, 799 p. : il. ; 30 cm. - (The Dryden press series in marketing)
ISBN 0-03-098016-X
Comportamento do consumidor
Investigação em marketing
LCC HF5415.3
