Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill Jr.. - 7th ed. - Fort Worth, US [etc.] : Harcourt Brace College Publishers , cop. 1999 . - XXVII, 1017 p. : il. ; 28 cm.
ISBN 0-03-023816-1
Investigação em marketing
LCC HF5415.2
Marketing research : methodological foundations / Gilbert A. Churchill Jr.. - 7th ed. - Fort Worth, US [etc.] : Harcourt Brace College Publishers , cop. 1999 . - XXVII, 1017 p. : il. ; 28 cm.
ISBN 0-03-023816-1
Investigação em marketing
LCC HF5415.2
