Marshall, Kimball P.
Marketing information systems : creating competitive advantage in the information age / Kimball P. Marshall. - New York : Boyd & Fraser Publishing Company , cop. 1996 . - XI, 164 p. : il. ; 24 cm.
ISBN 0-87709-290-7
Sistemas de informação
LCC T58.6
Marketing information systems : creating competitive advantage in the information age / Kimball P. Marshall. - New York : Boyd & Fraser Publishing Company , cop. 1996 . - XI, 164 p. : il. ; 24 cm.
ISBN 0-87709-290-7
Sistemas de informação
LCC T58.6
